Nestle, AT&T and others pull YouTube ads over pedophile concerns

Published February 23, 2019
YouTube says it disabled comments on tens of millions of videos and deleted offending accounts and channels. — Reuters/File
YouTube says it disabled comments on tens of millions of videos and deleted offending accounts and channels. — Reuters/File

Several companies, including AT&T and Nestle, are pulling advertisements from YouTube over concerns about inappropriate comments on videos of children.

A video from a popular YouTuber and a report from Wired showed that pedophiles have made unseemly comments on innocuous videos of kids. The comments reportedly included timestamps that showed where kids innocently bared body parts.

YouTube says it disabled comments on tens of millions of videos and deleted offending accounts and channels.

Nestle and Fortnite maker Epic Games say they paused ads on YouTube while the company works on the issue. AT&T says it has removed ads until YouTube can “protect our brand from offensive content of any kind”.

YouTube has faced advertiser boycotts in the past, including a widespread boycott in early 2017. Since then YouTube has made efforts to be more transparent about how it deals with offensive comments and videos on its site.

But the latest flap shows how much of an ongoing problem offensive content continues to be, said eMarketer video analyst Paul Verna.

“When you think about the scope of that platform and what they're up against, it is really like a game of whack-a-mole to try to prevent these problems from happening,” he said.

Still, because of the powerful advertising reach of YouTube's parent Google, brands are unlikely to stay away from YouTube for long, he said.

Digital ad spending in the United States is expected to grow 19 per cent in 2019 to $129.34 billion this year, or 54pc of estimated total US ad spending, according to eMarketer, with Google and Facebook accounting for nearly 60pc of that total.

“At the end of the day, there's a duopoly out there of Google and Facebook” for digital advertising, he said.

“Any brand that doesn't play the game with either is potentially leaving a big marketing opportunity on the table.”

Follow Dawn Business on Twitter, LinkedIn, Instagram and Facebook for insights on business, finance and tech from Pakistan and across the world.

Opinion

Editorial

‘Source of terror’
Updated 29 Mar, 2024

‘Source of terror’

It is clear that going after militant groups inside Afghanistan unilaterally presents its own set of difficulties.
Chipping in
29 Mar, 2024

Chipping in

FEDERAL infrastructure development schemes are located in the provinces. Most such projects — for instance,...
Toxic emitters
29 Mar, 2024

Toxic emitters

IT is concerning to note that dozens of industries have been violating environmental laws in and around Islamabad....
Judiciary’s SOS
Updated 28 Mar, 2024

Judiciary’s SOS

The ball is now in CJP Isa’s court, and he will feel pressure to take action.
Data protection
28 Mar, 2024

Data protection

WHAT do we want? Data protection laws. When do we want them? Immediately. Without delay, if we are to prevent ...
Selling humans
28 Mar, 2024

Selling humans

HUMAN traders feed off economic distress; they peddle promises of a better life to the impoverished who, mired in...