Honor, one of Pakistan's leading smartphone e-brands, launched the latest and most powerful addition to its X-series line up, the Honor 8X, in an event held in Dolmen Mall Clifton on October 4th, 2018.

Following successful launches of Honor 10 and Honor Play earlier this year, Honor goes beyond its limits with Honor 8X, a new phone that packs premium specifications into a device that enjoys an accessible price tag.

The device was launched in a star-studded event in Karachi that also welcomed the brand's ambassadors for its newly brewed Honor 8x device; sibling duo Mehwish and Danish Hayat, renowned fitness enthusiast and entrepreneur Nusrat Hidayatullah and Pakistan's leading YouTuber Irfan Junejo were present at the event.

At an accessible price tag of PKR 35,999 in Pakistan, Honor 8X is a pivotal landmark in the series.

With this device, customers get a configuration of a 6.5-inch notch, fill-view display with a 91% screen-to-body ration and chip-on-film (COF) technology along with a comprehensive list of features.

Here's what the TVC looks like:

Key specs

This device includes:

• 6.5” full-view display
• 128 GB internal storage
• 20 MP AI dual-lens rear camera with super night shot photography
• 3750mAh battery with Honor’s intelligent power – saving technology
• New Kirin 710 chipsets (first ever in an Honor phone)

Honor 8X is the first Honor phone to hold such a wide display with a 91% screen to body ratio.

The device uses a metal middle frame and a patented antenna design, while also adopting a 2.5D double texture aurora glass body with a grating effect, providing sleek looks and feel.

The smartphone comes in three striking color choices: blue and black with the red variant releasing soon.

Internal storage and battery life

Honor 8X has 128GB ROM and supports dual SIM cards slot plus an additional MicroSD card slot up to 400GB. It also features intelligent power saving technology and a 3750mAh battery, which lasts for more than one day on a single charge. The sizable battery makes sure that usage remains uninterrupted for a long time.

Additionally, the power-packed configuration under the hood guarantees a fast and smooth user experience.

Powerful AI cameras, with breathtaking super night shooting

Honor 8X has dual-lens 20 MP + 2 MP AI rear and 16 MP front facing camera. Plus, the cameras have AI which recognizes 22 different categories and 500 scenarios in real-time.

The AI technology optimises camera settings and enhances photo quality based on what users are shooting. The new night shooting mode eliminates the blurring of photos when taking night shots under a maximum 6-second exposure, even with a shaky hand.

Great performance driven by latest chipset technology

The octa-core Kirin 710 chipsets deliver excellent performance on this device.

Compared to the older generations, the CPU's single-core performance has increased by 75%. Honor 8X holds a Mali G51 GPU, which is enhanced by the revolutionary GPU turbo.

The overall GPU performance is increased by 130% compared to the previous generation, providing exceptional experience to serious gamers.

AI telecommunication enhances connectivity and voice quality

If a person is in a noisy environment, such as on the subway or in brisk wind, this smartphone recognizes the background noise and enables AI noise cancellation to improve voice quality and enable clearer conversations.

AI Communications can also detect variations in signal strength, such as in an elevator, quickly restoring 4G connections to maximum speed right after you leave the lift.

It is also the first smartphone ever to come equipped with a new generation eye comfort mode certified by TüV Rheinland; a feature which can reduce blue light radiation emitted by the screen to prevent eye fatigue.

Mr. Chris Sunbaigong, President of Honor MEA, said: “With the newly unveiled Honor 8X, Honor is setting out to hit new benchmarks in terms of balance between value, design and performance. We have launched a device that enjoys flagship features at a budget friendly price to cater to our digital natives, the millennials. We know that millennials are super tech-savvy and that is why we have maxed out all the features found in a flagship and wrapped a price tag on the Honor 8X that does not burn a hole in their pockets.”

Honor 8X is now available in Pakistan at a price of PKR 35,999 in stores and on their official website.

This content is produced in paid partnership with Honor Pakistan and is not associated with or necessarily reflective of the views of and Dawn.com