Will Daraz bring its biggest discounts ever this Black Friday?

The third season of Daraz Black Friday sale is set to start on November 20
Published October 20, 2017

Now in its third season, Daraz Black Friday sale will kick off this year on November 20 with up to 86% off on a large variety of products.

In the world of e-commerce, Black Friday is one of the most important days of the year as brands look to compete for the highest returns.

According to Hamaad Ravda, Chief Marketing Officer at Daraz, “It’s not just about getting greater numbers of trustworthy vendors on board and scaling assortment. It’s an attitude. As we take on Black Friday 2017, we look back at Pakistan’s first billion rupee sale Black Friday 2016 and say: challenge accepted.”

Two years ago, on November 27, Daraz.pk hosted Pakistan’s first Black Friday sale and broke all past sale records — the event was a big success and effectively upped the ante for online shopping in Pakistan, kickstarting a retail trend in the country.

Also read: Daraz Black Friday as it unfolded: CEO's first-hand account

Last year, Black Friday returned with a vengeance and surpassed Black Friday 2015 records within mere hours of commencement. Daraz also gave Pakistan its 1st billion rupee sale during this event. The annual sale by Daraz.pk had now become a staple of the commercial calendar.

Also read: Daraz Black Friday 2015 broke all records – and now it's back

Noted sellers on Daraz, like Abdullah Bawa, speak of the centrality of Black Friday in warming them up to Daraz’s prospects in a fledgling e-commerce market.

“When Daraz launched their precedent-setting Black Friday, brick and mortar stores followed suit as did various online shops," says Bawa. "Daraz established Black Friday as a viable, marketable moment retailers and advertisers would be foolish not to earmark in their commercial calendars.”

Details on deals and discounts for Black Friday 2017 are under wraps for now, but looking at their previous sales, Daraz customers can expect something even bigger this year.


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