Is your smartphone brand smart enough to produce the next best thing?

Are the needs of consumers being answered with the series of new phone launches?
Published April 22, 2017

In recent months, we have seen the smartphone industry going through major shake-ups. Nokia has clearly signified that it is ready for a comeback with its line of Android powered phones, while other competitors like Moto Z are also trying to extend their dominance. In short, there is no limit to what brands are aiming to achieve when a new cell phone launch is announced.

But are the needs of the consumer being answered as well?

In addition to new features, there is also a race within the industry to deliver maximum amount of features in minimum cost. And then there is the expectation that your phone will take the place of your DSLR, camcorder, and sound recorder. With all these caveats, the smartphone industry certainly does have its work cut out.

The Chinese Revolution

In this ethos comes the Chinese market that has really been delivering on all these fronts. Budget friendly, excellent cameras, decent displays, and processors that can compete with the best of the best, the Chinese smartphone market is one that has given everyone a run for their creativity.

Game-changers of the industry

Speaking of the Chinese smartphone revolution, OPPO is one brand which is a perfect example. Delivering budget-friendly smartphones that are feature-filled and efficient enough to tackle the industry's big fish, it is one brand to watch out for.

Smartphones that are altering industry landscape

The best example of OPPO’s line of Androids is the OPPO F3 Plus which has a dual selfie camera. It also offers features like the bokeh effect along with a Sony IMX398 sensor built into the 16MP rear camera for those who are serious about photography. Not to mention, the F3 Plus is also equipped with a 120-degree wide-angle dual selfie camera that makes group selfies highly convenient.

Elsewhere, other brands like Huawei and QMobile are also continuously innovating to produce a sleek, efficient, and savvy machine.

The smartphone industry has come a long way, though there are still strides to go. With so many innovations already introduced even in budget-friendly models, it will be exciting to see what’s next on the horizon.


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