According to research conducted by a professor at Vienna University of Economics and Business, labeling a product that was created through crowdsourcing can boost its performance in the market by as much as 20pc. The climbing-shoe brand Red Chili, for example, advertises its crowdsourced products with the slogan ‘Only climbers know what climbers need’.
Published in Dawn, Business & Finance weekly, November 28th, 2016
Dear visitor, the comments section is undergoing an overhaul and will return soon.