Telenor Pakistan, in collaboration with the Beaconhouse School System, has officially broken the Guinness World Records title for the ‘Longest Chain of People Clasping Wrists’.

The official attempt to make the new record took place on Sept 29, 2016, at Jinnah Stadium Sports Complex Islamabad, where 2,950 participants formed a human chain and kept it intact for 60 seconds.

The participants included employees of Telenor Pakistan and students of Beaconhouse School System who formed the chain to show solidarity with Telenor Pakistan’s initiative to promote safe use of internet, especially amongst the youth, as the company builds on its ambition to provide ‘Internet for All'.

Forming the world’s longest chain of people clasping wrists was part of the activities performed on Sept 29 when Telenor Pakistan celebrated ‘Customer First Day’ for the fifth consecutive year.

To highlight the responsible use of internet, Telenor centred its annual day dedicated to customers taking a stand for safe internet.

In addition to breaking a world record, Telenor employees in seven regions visited schools and public arenas to brief and engage thousands of children and parents regarding safe internet usage.

"We believe it is important to educate and raise awareness on using internet safely so that young people can make wise online choices and be safe in the cyber sphere. As one of Pakistan's premier telecommunication and digital companies, we consider it our responsibility to educate people of the power of internet and the responsibility that comes with it," said, Director Customer Value Management and Analytics Telenor Pakistan Malik Faisal Qayyum.

Commenting on the achievement, he added, "We are humbled by this unique achievement which would not have been possible without the support of students from Beaconhouse School System. We are delighted that our combined efforts have brought this honour to Pakistan."

Executive Director Beaconhouse Nassir Kasuri shared his excitement over collaborating with Telenor.

"We are thankful to Telenor Pakistan for collaborating with us to create this Guinness World Records title. Telenor’s vision of on safe usage of internet is in line with ours, and together we pledge to create awareness about safe internet usage in our schools as well. Our students must know how to keep themselves and others digitally safe."

Seyda Subasi-Gemici who adjudicated the attempt on behalf of Guinness World Records added: "We congratulate everybody involved on their record-breaking achievement."