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Is Mathira's 'Butter Jawani' Pakistan's answer to 'Chikni Chameli'?

Is Mathira's 'Butter Jawani' Pakistan's answer to 'Chikni Chameli'?

After Katrina's Chikni Chameli and Katrina's Afghan Jalebi comes Mathira's Butter Jawani from upcoming film Blind Love
Updated 26 May, 2016

After a cameo in Main Hoon Shahid Afridi, Mathira is making her film debut in Faisal Bukhari's Blind Love.

Much more exciting than that film title is the name of its item number... 'Butter Jawani', starring Mathira.

Combining item songs' penchant for sticky substances - e.g., 'Chikni Chameli', 'Afghan Jalebi' - with the all-important youth factor, Mathira's 'Butter Jawani' is going to be an Eid treat for her fans.

At least, that's what Mathira maintains in her conversation with Images.

It's a very nice *chikni jawani* that you guys will see, says Mathira of the song
It's a very nice *chikni jawani* that you guys will see, says Mathira of the song

Here's what she shared about 'Butter Jawani' and the film it's marketing:

"You guys will like 'Butter Jawani'. It's a very nice, catchy tune," begins Mathira.

"Log kehte hain ke makhan sehat ke liye acha hota hai. Jawani ke liye bhi makhan acha hota hai. (People say butter's good for your health. It's also good for your youthfulness.) It's a very nice chikni jawani that you guys will see. Everyone worked really hard on this song. Pappu [Samrat] bhai choreographed it. I think you guys will like it. It's going to be a good Eidi for my fans and followers."

So what is the film, Blind Love, actually about?

"It's [director] Faisal Bukhari's first film," says Mathira. "It's going to be a nice film. There's love, romance, entertainment, action. I hope you all will like it. It will release on Eid."

Mathira in her sizzling role in Blind Love
Mathira in her sizzling role in Blind Love

"My role in the film is a very sizzling one!" she adds. "I was in two minds when the song and film was offered to me but I'm happy that I did it."

Mathira is confident that the reaction to 'Butter Jawani' will be all positive.

"People clap and whistle at these songs. They like it. Wo zamana nahi hai ke log culture, religion aur media ko mix kare. (Gone are the days when people would mix culture, religion and media.) Our people are well educated, they understand culture, media and religion are separate things. I don't think they will criticise the song. My fans, to be honest, are the sweetest people on earth. They made me who I am today. The audience has never let me down, so this is something I'm excited about. "

'Butter Jawani' Blind Love comes out on Eid this year.

Comments

Awesome Lyrics May 25, 2016 06:01pm
The question is whom are we following culture wise?
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Najaf May 25, 2016 06:05pm
Horrible!
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Dipak Singh May 25, 2016 06:10pm
OMG can't stop laughing :D :D
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M. Malik May 25, 2016 06:25pm
Is it just me, or the Pakistani media - movies and TV dramas getting more salacious, with lots of skin and suggestive scenes??
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Atif May 25, 2016 06:34pm
Love the comment that, culture media and religion are all separate things, and educated ones know the 'fact'. Indeed a sorry state of affairs for our confused educated youth and their icons.
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Tarun May 25, 2016 06:36pm
Trying hard to get work in Bollywood.
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NAUSHEEN M May 25, 2016 06:40pm
The movie looks like a "threat", certainly not a "treat".
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Khwarezmi May 25, 2016 06:42pm
When a nation is on the reverse everything goes to hell, including culture.
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Asif May 25, 2016 06:43pm
What is wrong with us?
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Payal Queshi May 25, 2016 06:48pm
absolutely rubbish and not entertaining at all!
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Faraz May 25, 2016 06:57pm
The lady says that this is is Faisal Bukhari's first film??? Is she forgetting masterpieces in trash art such as Sultanat, Bhai Log, No Paisa No Problem etc. all made by the same man???
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N_Saq May 25, 2016 07:07pm
Good for her, It's her choice. If she likes it so be it. Let the people be free!
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Raj India May 25, 2016 07:09pm
I think Chikni Chameli and Afghan Jalebi both belong to Katrina...
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someone May 25, 2016 07:26pm
@Awesome Lyrics Turkey :-)
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Apache May 25, 2016 07:27pm
what is happening in this country?!?!!
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Rowa May 25, 2016 07:30pm
We do NOT need movies like these! Pathetic attempts to normalize vulgarity in Pak.
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Iamnotjoking May 25, 2016 08:11pm
Mathira will beat Karina,as well as Katrina,,she's a Pakistani tigress ,she has a good height,and performs with zeal. Al the best.
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Hamaad May 25, 2016 09:09pm
This is what you mean by revival of Pakistani cinemas. Pathetic!
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ripan May 25, 2016 09:37pm
bollywood has its own brand of cinema,no one can copy it..
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truthbetold May 25, 2016 10:37pm
Item numbers need to be banned. disgraceful for both Indians and Pakistanis to keep showing women in such manners when the rest of the world catches up and stops , s asians decide to double down .
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Noreen May 25, 2016 10:55pm
@Awesome Lyrics .You are so right. It is all about dehumanizing women with such a raw display of flesh. Simply indigestible.
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Noreen May 25, 2016 10:55pm
@Najaf . Totally agree with you.
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Noreen May 25, 2016 10:57pm
@Rowa .True.
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Kai May 26, 2016 12:16am
Why r we copying Indian cinema
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JOHNY May 26, 2016 12:26am
very nice plzzzz do more n more....
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JOHNY May 26, 2016 12:28am
chatter butterly song made in pakistan..proud of u ...keep up the good work..
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May 26, 2016 06:00am
Now we adopting western culture instdead of islamic culture which is big reason of our distruction
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Amir Shah May 26, 2016 07:45am
This is absolutely tasteless and disgraceful, why are we following the Indian culture in what ever shape form it's coming. These women should be ashamed of their immoral behaviours and should think about their religion, culture and values. Few cheap thrills for money is not every thing in life. I wish film directors and producers should think about making such movies where they put their religion and culture at stake for sake of competing with Indian film industry. I'm really ashamed of such Pakistani image.
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Alexey May 26, 2016 10:09am
Man she's not even beautiful!
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Tomasz K. May 26, 2016 11:12am
Had I not watched 'Shah' few hours back, I'd have said that Pakistan's film industry is doomed.
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Rashid May 26, 2016 01:12pm
@Awesome Lyrics In commercial cinema we are following Bollywood's formula of film making. The reason for this is the consistent phenomenal success of Bollywood trashy films on Pakistani box office. Audience in Pakistan love to watch such crap in the form of Bollywood films, and the record breaking back to back success of such Bollywood films gives encouragement to local film producers to also use the same recipe to attract viewership and earn success with the Pakistani audience..
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Realist May 27, 2016 10:55am
@Awesome Lyrics Culture? What culture? This is a movie. A movie is a story and a story and its characters are not bound by any culture. Don't like it? Then don't watch it. You have the choice.
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Rasikh May 27, 2016 03:43pm
Happy to know that there are people like Adnan Sarwar standing up to this facade of bollywood third-rate remakes..
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