Daraz.pk is introducing the 'biggest sale of the year' in Pakistan with discounts up to 70%, and 25% off from its partner Easypay

The leading e-commerce platform is holding the global sales event on November 27 at www.daraz.pk/black-friday.

The Black Friday concept has been incredibly popular around the world with massive discounts and unbelievable deals, making it the shopping event of the year. And now, in partnership with Easypay, Ponds, PTCL, InnJoo & Mediatek, Daraz.pk is introducing the concept in Pakistan with discounts up to 70 per cent across categories for the fastest fingers.

This is the first time Pakistani shoppers will enjoy a sale of such a scale – it will be a 24-hour marathon of incredible deals and crazy discounts on original and genuine products giving shoppers the best experience they can imagine.

"Can you imagine getting a brand new iPhone 6s at Rs62,279 anywhere else?"

“As Pakistan’s largest e-commerce platform, Daraz.pk is uniquely positioned to bring Black Friday to Pakistan with the best possible shopping experience for our customers. Black Friday is the biggest shopping day around the world, and it is our responsibility that the event in Pakistan lives up to its legacy. We have moved mountains over the last three months to set the bar high for years to come, and to make sure we deliver an unparalleled experience to delight our customers,” said Bjarke Mikkelsen, co-CEO Daraz.pk.

The e-commerce giant plans on revealing all the deals on the big day itself starting from midnight tonight. However, to create Daraz.pk has already leaked some hero deals, giving customers a sneak peek into the shopping bonanza. From category discounts as high as 63 per cent on smartphones, 50 per cent on computing and 70 per cent on fashion and accessories, customers should be all set for a shopping frenzy.

Daraz.pk is offering cash on delivery as well as the Easypay payment option, with which customers can avail (up to) 25 per cent additional discount.

The process of paying via Easypay is very simple. Once you’ve placed your order, select to pay with Easypay and then complete the payment using:

i) your Visa or Master card through the Easypay online portal

ii) by making the payment at the nearest Easypaisa retail outlets

iii) by using your Telenor/Easypaisa mobile account

With the Easypay payment option, customers will enjoy discounts up to 25 per cent on their favourite brands and products — in addition to the (up to) 70 per cent off on Black Friday deals.

For a total order value below PKR 15,000, customers will get 20 per cent additional discount on their purchase, and for a total order value above PKR 15,000, customers will get 10 per cent additional discount (subject to a maximum discount of Rs10,000 per item).

For Daraz.pk top-selling smartphones, InnJoo and Infinix customers will enjoy an exceptional 25 per cent discount on any model purchased through Easypay. This is particularly exciting as InnJoo will be launching three news phones Halo, Max 2 and Fire Plus on Daraz.pk during Black Friday, and Infinix will be launching Hot 2 (1 GB) and offering a plethora of other exciting deals and freebies.

Speaking on this occasion, Omar Moeen Malik, Head of Strategy and Payments at Easypaisa said, “We are extremely happy to partner up with the leading e-commerce player in Pakistan and to provide them with Pakistan’s first comprehensive online payment solution. We are confident that customers at Daraz.pk will find Easypay payments to be convenient and secure and that they will prefer to use Easypay in the future as well.”

E-commerce is growing fast in Pakistan and Daraz Black Friday will be nothing short of a game-changer for the e-commerce landscape.

The event will be an enthralling experience for all bargain hunters out there. Be it on desktop or mobile app, the fastest fingers will avail discounts up to 70 per cent off on their favourite brands and products during the 24-hour shopping marathon.

About Daraz

Daraz is the leading e-commerce platform in Pakistan, Bangladesh and Myanmar. The company started in Pakistan in 2012 as an online fashion business, but since then has expanded its business model to a general marketplace for quality brands within electronics, home appliances, fashion and many other categories.

Daraz is owned by CDC Group – the UK Government’s Development Finance Institution (DFI) focused on supporting and developing businesses in Africa and South Asia – as well as the Asia Pacific Internet Group (APACIG) which supports some of the leading internet companies in the region. Founded by Rocket Internet in 2014, APACIG’s mission is to promote innovation and entrepreneurship throughout Asia and the Pacific and to support the development of a vibrant online culture.

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