Ad-blocking apps blow for publishers
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Online publishers, which earn up to 75pc of their money from mobile ads, may need to find other sources of revenue now that Apple has enabled ad-blocking apps through its new mobile operating system, iOS 9. One estimate says blockers will cost publishers nearly $22bn in revenue in 2015. The number of people who have installed ad blockers has risen 48pc over the past year, to about 16pc of US Internet users.
(Source: The New York Times)
Published in Dawn, Business & Finance weekly, October 12th, 2015
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Comments (9) Closed
Oct 12, 2015 08:49am
Great Loss, I develop ads for a living and it is a major blow, we may loose jobs.
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Oct 12, 2015 08:50am
Unsolicited adds are a nuisance.
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Oct 12, 2015 11:44am
I have already installed the new version
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Oct 12, 2015 05:40pm
@Saj king khan
Please tell us why is the name of this ad-blocking software and where from.
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Oct 12, 2015 05:57pm
I think ads shoudn't be completely blocked, there ought to be a middle-way. $22bn is a huge amount and a lot of people earn their living from these ads.
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Oct 12, 2015 06:15pm
Good news. The ads are not welcome. Many Indian newspapers like Times of India are full of unwanted ads, irritating the readers. In this regard DAWN deserves appreciation.
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Oct 12, 2015 09:11pm
I am paying full price for the phone and I am paying price for the applications then why should I see the ads. I understand if the phone price is subsidized and applications comes free then it makes sense to see ads otherwise not.
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Oct 13, 2015 12:53am
@Prakash Puthalath
I have stopped reading the times, as there is too many ads, and my computer gets virios so many times.
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Oct 13, 2015 06:20am
The ruthless cycle of ads pushed me to put ad-block. There should be some limitations of ads.
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