10 alternatives to lawn this summer

Published April 27, 2015
There are loads of alternatives in  prêt market , ranging from the minimalist to the print-happy.
There are loads of alternatives in prêt market , ranging from the minimalist to the print-happy.

If you actually manage to get your tailor to stitch your lawn, designer lawn has its perks. You get a customised fit and it’s a full 3-piece look with no mix and matching required. However, after a while all those designer lawns start to blur together and eventually there’s an overkill of print and embroidery.

Luckily the Pakistani prêt market has come along in leaps and bounds over recent years. There are loads of alternatives, ranging from the minimalist to the print-happy. You don’t have to stick to fussy designer lawns to keep your cool in the summer heat.

1. Generation:

One of the oldest prêt brands, Generation has seen a recent revival. Their various collections this season, including the denim collection and the Moroccan Whites collection have been very successful. The denim collection in particular took an international trend and turned it into attractive Pakistani daywear.

Three picks from Generation. — Photo courtesy: Generation's Facebook page
Three picks from Generation. — Photo courtesy: Generation's Facebook page

2. Sapphire:

A super hit from the time they opened their doors, Sapphire’s prêt has quickly become a staple. Their outfits are high quality, stylish and affordable — a combination that’s hard to beat. Khadijah Shah as creative head has hit the right balance between wearability and style. Fast fashion at its best.

Sapphire.— Publicity photo
Sapphire.— Publicity photo

3. Khaadi:

Khaadi is practically a Pakistani prêt institution, with fans of all ages. With a variety of styles, great fit, a bright signature and attractive prices Khaadi is justly popular. It’s a brand that has made the transition to the international market while remaining relevant to locals.

Outfits by Khaadi. — Photo courtesy: Khaadi's website
Outfits by Khaadi. — Photo courtesy: Khaadi's website

4. Daaman:

With a minimalist aesthetic and interesting silhouettes, Daaman’s range is a cut above standard high street prêt. It’s a refreshing change from the prints and embroidery favoured by other brands, and the look is chic and modern.

Outfits by Daaman. — Photo courtesy: Daaman's website
Outfits by Daaman. — Photo courtesy: Daaman's website

5. Sana Safinaz:

Sana Safinaz entered the prêt market with a bang in 2013 but saw a little dip as customers tired of the print with embroidery look. Their latest collections have upped the variety factor and the brand has been boosted by the introduction of their new Basics range. With Basics kurtas retailing at between Rs2,490 to Rs2,990, the range has been a major daywear hit.

Basics by Sana Safinaz. — Photo courtesy: Sana Safinaz's website
Basics by Sana Safinaz. — Photo courtesy: Sana Safinaz's website

6. Working Woman

The newly re-launched Working Woman brand has always been known for its classic understated look. The brand's signature look features single colour shirts with elegant detailing but Working Woman has also introduced a print range and an evening wear range. Both are typically understated – perfect for the woman who wants variety without gaudiness.

Outfit by Working Woman.— Publicity photo
Outfit by Working Woman.— Publicity photo

7. Coco by Zara Shahjahan

Zara Shahjahan’s Coco brand is both reasonably priced and creative. Her quirky prints have an unmistakable charm and the outfits have a fun, boho vibe. Coco is doubly attractive because it has the Zara Shahjahan signature without the designer price tag.

Coco. —  Photo courtesy: Coco's Facebook page
Coco. — Photo courtesy: Coco's Facebook page

8. Sania Maskatiya

Sania Maskatiya’s lawn for Al-Karam is one of this year’s major hits but her signature cotton prêt range at her own store is also brilliant. Noticeably different to her lawn, Sania’s prêt features original prints and luxe details.

Three looks from Sania Maskatiya.— Photo courtesy: Sania Maskatiya's website
Three looks from Sania Maskatiya.— Photo courtesy: Sania Maskatiya's website

9. Satrangi by Bonanza

Satrangi has been making waves with one of this year’s most attractive campaigns, the Sweet Escape campaign. It’s not just the campaign though – the collection is vibrant and different. Striking and summery with folk overtones, it’s very different from designer lawn. Bonanza, like Generation and Khaadi, has the added advantage of great fitting. Definitely worth a closer look

Sweet Escape campaign.— Publicity photo
Sweet Escape campaign.— Publicity photo

10. Threads and Motifs

Threads and Motifs was initially a game-changer of embroidered fabric. Although there are now many alternatives, they continue to turn out quality designs and their cotton range is worth a closer look. With intricate embroidery on pure cotton lawn or chikan fabric, Threads & Motifs is a formal, feminine alternative to print-laden designer lawn. They sell both fabric and custom-stitched shirts, which is an added advantage.

Threads and Motifs. — Publicity photo
Threads and Motifs. — Publicity photo

Apart from these, high street giants Gul Ahmed, Al Karam and Nishat all do excellent prêt ranges. Designers like Ayesha Farook Hashwani and Nida Azwer also have interesting cotton formal-wear. There are plenty of options if you want to stand out from the lawn-wearing crowd.


Salima Feerasta is a freelance journalist and the creative force behind style blog karachista.com. Follow her on Twitter @karachista

Opinion

Editorial

Afghan turbulence
19 Mar, 2024

Afghan turbulence

RELATIONS between the newly formed government and Afghanistan’s de facto Taliban rulers have begun on an...
In disarray
19 Mar, 2024

In disarray

IT is clear that there is some bad blood within the PTI’s ranks. Ever since the PTI lost a key battle over ...
Festering wound
19 Mar, 2024

Festering wound

PROTESTS unfolded once more in Gwadar, this time against the alleged enforced disappearances of two young men, who...
Defining extremism
Updated 18 Mar, 2024

Defining extremism

Redefining extremism may well be the first step to clamping down on advocacy for Palestine.
Climate in focus
18 Mar, 2024

Climate in focus

IN a welcome order by the Supreme Court, the new government has been tasked with providing a report on actions taken...
Growing rabies concern
18 Mar, 2024

Growing rabies concern

DOG-BITE is an old problem in Pakistan. Amid a surfeit of public health challenges, rabies now seems poised to ...