MUMBAI: A Bollywood film that was ending its record-breaking 1,009-week run at a Mumbai cinema is to keep rolling after a public outcry for its continued screening.

The romantic comedy Dilwale Dulhania Le Jayenge, which translates as “The Brave-Hearted Will Take The Bride”, first began showing at Mumbai’s Maratha Mandir cinema on Oct 20, 1995 when its star Shah Rukh Khan was still a relative unknown.

The movie went on to become one of the best-loved of all Bollywood blockbusters, but following celebrations marking the 1,000-week landmark, it was decided to halt the show’s unprecedented run after a reported drop-off in audiences.

Published in Dawn February 24th , 2015

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