Shamaeel Ansari will be opening her first retail outlet 'House of Shamaeel Ansari' in Karachi’s DHA area on December 28. The purpose-built outlet will cater to both order-based bridal and couture as well as ready-to-wear cotton, evening and semi-formal wear.

The dressing rooms at 'House of Shamaeel Ansari' are to be thematic and named after famous women from the sub-continent: Noorjehan, Hoorum Sultan and Mumtaz Mehal.

Sharing her excitement on the opening, the seasoned fashion designer and CEO of the brand Shamaeel Ansari, who is well-known for her signature jewel tone jackets, opulent overcoats, slim pants, elegant cuts and unusual infusions of colours and prints, said: “I am very excited and enthusiastic about the plans we have for the outlet. This outlet, House of Shamaeel Ansari, will be my way of saying ‘thank you’ for 27 years of love and support to my customer, to the industry, and above all to all fashionistas.”

Along with the launch of the outlet, the fashion powerhouse will introduce privileged services and promotions for its loyal customer base.