Red Chillies Entertainments (RCE) Pvt Ltd has decided to take their film Happy New Year (HNY) to audiences internationally. After making a mark with a release in cinemas worldwide, HNY will now be available for international fans to view directly online.

The Direct-To-Fan (DTF) model of release of any content has so far been used for the music industry internationally. HNY is the first commercial film worldwide to release on the DTF model which is being considered critical to the future of films globally.

“We at Red Chillies have always taken pride in establishing new trends and delighting our fans. Along these lines we bring the biggest entertainer - HNY, directly to our fans through online streaming for the first time ever,” shares Venky Mysore, CEO of RCE.

This is the first time a film will release on a digital platform after its release in cinemas. While traditional distribution markets like India and China enjoy a wide release of Bollywood films, DTF will release in other countries, barring these two traditional ones, to reach the more unconventional distribution markets.

The film will be available on HNY's website to be viewed by fans worldwide.