CHILDREN turn to internet or the television for a variety of entertainment and educational activities and they often end up taking influence from the overall pop culture with little or no awareness of ‘dos and don’ts’ regarding the current digital media and advertising environment, leaving parents of little girls more anxious. So to help little girls understand current pop culture, the good and the bad of media comes My Pop Studio — a website created by the leading authorities on media literacy using TV, music, magazines, and digital life that teach girls about the messages in today’s media use.

My Pop Studio is literally a creative play experience for both boys and girls but it focuses more on tween girls. After registering here for free, users can select from four sections such as ‘Magazine Studio’, ‘TV Studio’, ‘Music Studio’ and ‘Digital Studio’. Each area has a video that introduces the concepts and issues contained within. In ‘Magazine Studio’, users compose a magazine layout featuring themselves as celebrities. They write an advice column, explore the power of digital retouching, etc.

In ‘TV Studio’, users edit a TV show. They examine their TV viewing choices, comment on teen celebrities, etc. In ‘Music Studio’, users create a pop star and compose her image and song. They explore the power of music in selling a product and search for truth in media gossip. While in the ‘Digital Studio’, users test their multi-tasking abilities by sharing their experiences with the challenges of digital life online.

In short, My Pop Studio strengthens media literacy skills, promotes positive youth development. With videos, animation, games, quizzes, etc., the website is highly interactive and creative and also guide children through the process of analysing and creating media.

http://www.mypopstudio.com/