Low-cost competitors often stimulate far-reaching behavioural changes, a McKinsey study points out. For example, inexpensive airfares from carriers such as easyJet and Ryanair have allowed many people to work hundreds of miles from home. Some doctors in continental Europe have part-time practices in Britain to help meet practitioner shortages there, and construction workers commute from Central and Eastern Europe to jobs in Western and Northern Europe.
(Source: McKinsey Quarterly)
Published in Dawn, Economic & Business, December 8th , 2014
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