BERLIN: Berlin’s gigantic IFA consumer electronics fair opens this week, with the shadow of Apple looming large even if the iconic US brand traditionally snubs the event.

IFA, one of Europe’s biggest showcases of the latest electronic gadgets, is scheduled to open on Sept 5 and run until Sept 10.

But news that Apple will stage a mystery unveiling of its own on Sept 9 is likely to upstage any of the announcements made by its rivals at the Berlin show, analysts said.

Mobile phone makers “increasingly announce more things at the IFA than in the past, because they want to unveil their products before Apple gets all the attention of the media,” said Ian Fogg, analyst at IHS.

Famously secretive Apple has offered scant clues about a possible new product in emailed invitations to the Sept 9 event.

But rumours about Apple’s plans have been swirling for months, with many observers convinced a new-generation iPhone with a larger screen is on the horizon.

Some analysts are expecting Apple to unveil an iPhone 6, marking a move into the “phablet” sector, a cross between smartphone and tablet which is proving particularly popular among mobile gamers in countries such as South Korea and China.

But Apple might also unveil an “iWatch”, a wrist-worn device that links wirelessly to its iconic iPhones or iPads.

Published in Dawn, September 3rd, 2014