Facebook, Twitter, Google score during World Cup

Published June 24, 2014
Mexico soccer fans celebrate after their team won 3-1 against Croatia at a Brazil World Cup soccer match at the Independence Monument in Mexico City, Monday June 23, 2014.  Mexico's victory will allow it to play the next phase of the world tournament. (AP Photo/Sean Havey)
Mexico soccer fans celebrate after their team won 3-1 against Croatia at a Brazil World Cup soccer match at the Independence Monument in Mexico City, Monday June 23, 2014. Mexico's victory will allow it to play the next phase of the world tournament. (AP Photo/Sean Havey)

NEW YORK: Twitter and Facebook lit up in a World Cup frenzy this week as millions of people around the world took to social media to share in the ups and downs of the matches.

Defending champion Spain's stunning elimination Wednesday after a 2-0 defeat to Chile generated a lot of buzz, though not as much as the Cup's opening match between Brazil and Croatia.

Google, meanwhile, tracked more than 641 million World Cup-related searches. In the week leading up the US team's game against Ghana on Monday, there were 10 times more searches for the World Cup in the U.S. than for the NBA Finals, which were in progress at the time.

Here's a look at how the World Cup fared online this week:

Tweet deluge

There were 4.9 million tweets sent out Monday during the US team's match against Ghana. That compared with 12.2 million during the opening game last week between Brazil and Croatia, the most tweeted-about match so far. In comparison, there were 19.1 million tweets sent about this year's Oscars, but that was within a 12-hour window surrounding the award show. All 32 participating World Cup teams have Twitter accounts - latecomer Iran joined just in time last week as (at)TeamMeliIran.

The little guy

Notice anything different on Google Maps this week? Look a little closer. That's right, the little yellow guy that guides users through the Street View feature ("Pegman," as he's called), has been dressed up in black shorts and a white T-shirt and is holding a soccer ball. While you're at it, you can also look inside all the World Cup stadiums using Street View.

Who's talking on Facebook?

Watching the US beat Ghana on Monday, men aged 25 to 34 were posting about the match the most, followed by men ages 18 to 24, then men 35-44. Women between 25 and 34 came next. As for countries, the top 5 countries with the most posts were, in order, the US, Brazil, Indonesia, Thailand and England. In all, 10 million people generated 15 million "interactions" on Facebook, which include posts, comments, likes and shares.

Why Thailand, you ask, considering it's not in the tournament? The country's military junta, in an effort to "return happiness to the people," negotiated a deal with the tournament's broadcaster to allow all the games to be shown for free. Previously, the broadcaster had only planned to show 22 of the 64 matches for free.

Goals on Google?

Google is sharing some World Cup stats that look at what people are searching for during the matches. In anticipation of Saturday's Germany vs. Ghana game, for example people in Germany were searching for Ghana player Kevin Prince Boateng 20 percent more than for his brother Jerome Boateng - even though the Jerome plays for Germany.

Germans were also searching for caipirinhas more often than people in Brazil, perhaps because Brazilians already know how to concoct their national cocktail, made from cachaca, sugar and lime. In Brazil, which tied with Mexico on Tuesday, searches for a Mexican TV character called the Crimson Grasshopper soared after Mexico fans dressed as "El Chapulín Colorado" to support their team.

Opinion

The risk of escalation

The risk of escalation

The silence of the US and some other Western countries over the raid on the Iranian consulate has only provided impunity to the Zionist state.

Editorial

Saudi FM’s visit
Updated 17 Apr, 2024

Saudi FM’s visit

The government of Shehbaz Sharif will have to manage a delicate balancing act with Pakistan’s traditional Saudi allies and its Iranian neighbours.
Dharna inquiry
17 Apr, 2024

Dharna inquiry

THE Supreme Court-sanctioned inquiry into the infamous Faizabad dharna of 2017 has turned out to be a damp squib. A...
Future energy
17 Apr, 2024

Future energy

PRIME MINISTER Shehbaz Sharif’s recent directive to the energy sector to curtail Pakistan’s staggering $27bn oil...
Tough talks
Updated 16 Apr, 2024

Tough talks

The key to unlocking fresh IMF funds lies in convincing the lender that Pakistan is now ready to undertake real reforms.
Caught unawares
Updated 16 Apr, 2024

Caught unawares

The government must prioritise the upgrading of infrastructure to withstand extreme weather.
Going off track
16 Apr, 2024

Going off track

LIKE many other state-owned enterprises in the country, Pakistan Railways is unable to deliver, while haemorrhaging...