Gaming enthusiast Casey Riffel holds up his copy of the latest release of "Grand Theft Auto Five" as he gets a hug from animator Michael Petterson after midnight at a Game Stop gaming store in Encinitas, California September 17, 2013. — Reuters Photo
Gaming enthusiast Casey Riffel holds up his copy of the latest release of "Grand Theft Auto Five" as he gets a hug from animator Michael Petterson after midnight at a Game Stop gaming store in Encinitas, California September 17, 2013. — Reuters Photo
Gaming enthusiasts wait till midnight at a local Game Stop gaming store to purchase the latest release of "Grand Theft Auto Five" in Encinitas, California September 16, 2013. — Reuters Photo
Gaming enthusiasts wait till midnight at a local Game Stop gaming store to purchase the latest release of "Grand Theft Auto Five" in Encinitas, California September 16, 2013. — Reuters Photo
A gaming enthusiast leaves a local Game Stop gaming store after purchasing the latest release of "Grand Theft Auto Five" in Encinitas, California September 17, 2013. The launch comes at a time when the $66 billion video game industry, which has been struggling with flagging sales, is expecting a shot in the arm from holiday game releases and new game hardware like Sony's PlayStation 4 and Microsoft's Xbox One. — Reuters Photo
A gaming enthusiast leaves a local Game Stop gaming store after purchasing the latest release of "Grand Theft Auto Five" in Encinitas, California September 17, 2013. The launch comes at a time when the $66 billion video game industry, which has been struggling with flagging sales, is expecting a shot in the arm from holiday game releases and new game hardware like Sony's PlayStation 4 and Microsoft's Xbox One. — Reuters Photo
Computer game animator Michael Petterson (C) and his fellow developers gather for a picture as they attend the midnight release of their game "Grand Theft Auto Five" at a local Game Stop store in Encinitas, California September 17, 2013. — Reuters Photo
Computer game animator Michael Petterson (C) and his fellow developers gather for a picture as they attend the midnight release of their game "Grand Theft Auto Five" at a local Game Stop store in Encinitas, California September 17, 2013. — Reuters Photo

San Francisco, Sep 20, 2013 - Grand Theft Auto V has crossed the $1 billion sales mark after three days in stores, a rate faster than any other video game, film or other entertainment product has ever managed, its creator Take Two Interactive Inc said on Friday.

The latest installment of GTA, a cultural phenomenon that has sparked a national debate on adult content and violence, received strong reviews and racked up $800 million in first-day sales alone.

That marked a launch-day record for the Grand Theft Auto franchise which is Take Two's most lucrative and allows players to cruise around a make-believe gameworld based on real-life locations such as Los Angeles.

Take-Two shares were little changed at $17.48 in early afternoon-trading on the Nasdaq.

Gamers had eagerly awaited the fifth installment of the 16-year-old game after Grand Theft Auto IV was released in 2008.

It took more than five years to be developed by Take-Two's Rockstar Games studio at a cost of between $200 million and $250 million, according to some analysts' estimates.

Last year, it took Activision Blizzard Inc's first-person shooter title "Call Of Duty: Black Ops II" 15 days to hit $1 billion in global sales after its November release. That game took in sales of $500 million on its first day.

While GTA V is off to a flying start, industry analysts are keeping a close eye on Take-Two's ability to sustain sales momentum.

Grand Theft Auto V is currently only available on Xbox 360 and the PlayStation 3 consoles, owned by over 160 million gamers. Take-Two is yet to announce a version for the much-awaited next-generation Xbox One and PlayStation 4 consoles, which will go on sale in November.

More From This Section

Comments (1) (Closed)


Ali Imran
Sep 23, 2013 08:50am

Wow....GTA is not your daddy's game. It's no pacman or galaga. These games are extremely immersive because of their huge, realistic worlds. Plus, they give the player the freedom to do whatever he feels like.