DAWN GROUP OF NEWSPAPERS
The DAWN Group of Newspapers, published by the Pakistan Herald Publications (Pvt.) Limited (PHPL) was founded by the Quaid-e-Azam, Mohammad Ali Jinnah, the father of the nation. The group began its publication, the DAWN newspaper, in 1947 immediately after independence and has ever since expanded its base from a single to an array of publications catering to varying interest of readers as well as advertisers. In addition, not forgetting the need for globalization, the international network of media representatives has also been successively webbed to all the developed and developing nations of the world.
PHPL, in addition to DAWN - the first newspaper to be published in Pakistan and the most widely circulated, publishes the STAR (an English language eveninger), HERALD (a monthly current affairs magazine), SPIDER (a monthly Internet magazine) and AURORA (a marketing and advertising based bi-monthly magazine). The Group is also a pioneer in electronic publishing. DAWN's web site, DAWN-the Internet Edition, is generally considered the best source of news from Pakistan on the web.
Our Publications
DAWNDAWN - the Internet Edition
Dawn Wire Service
HERALD
SPIDER
THE STAR
AURORA
The DAWN newspaper - is the flagship publication of the PHPL. Published from Karachi, the largest business hub of the country, Lahore, the second largest and the most fast developing business sector of Pakistan, and Islamabad, the capital of the nation. Throughout Pakistan, the DAWN is the most widely circulated English language newspaper of Pakistan, enjoying a nation-wide influence. It has a week-day circulation of over 138,000 and a total readership base in excess of 759,000. Read every morning by policy and decision-makers in the public and private sectors, at federal and provincial government level and by the majority of Pakistan's English reading newspaper, the newspaper from its inception, DAWN has been at the forefront of the many events that constitute Pakistan's history. For almost half a century, DAWN with its unwavering commitment, has created professional standards and built institutions necessary to the growth of a free national press and therefore has emerged as the most authoritative newspaper respected for its uncompromising, accuracy and impartial track record.
With the influence and the quality of its readership, the DAWN is the leading advertising medium in Pakistan. Looking at the marketing mix available to the advertiser in Pakistan, it is indisputable that no other medium can match the English language print media in terms of audience quality as the language remains the business language of the country. And within the English language print media no newspaper of publication achieves the same results as those delivered by DAWN. A claim substantiated by the fact that DAWN is the first choice for all sector of the private sector advertising.
Among the categories offered to advertisers are the Sponsored Supplements - linking business with business, Economic and Business Review - more often quoted than the stock exchange, Dawn Classified - a supermarket of opportunities, The Sunday Magazine - the magazine with universal appeal, Images - reflecting the best in entertainment, The Review - the mid-week thought provoker and the Young World - encouraging the young to pick up the newspaper habit. These are some of the excellent features complementing the regular newspaper in order to form the complete package.
Considered as the single most reliable source of information on Pakistan, accessed every 24 hours by average 75,000 visitors living around the world, linked with major news sites whenever Pakistan makes the world headlines, rated among top 5% of all web sites, DAWN - The Internet Edition (Dawn.com) reaches the widest possible concentration of affluent overseas Pakistanis every day.
Statistics reveals that 88% of DAWN - the Internet Edition visitors are male, rests are females, and 28% are in the age group of 18-25 years, 47% between 25-35 years and 16% in 35-50 years. 13% have below university level educational qualifications, 37% have university degrees, 15% are MBA or equivalent and 35% have other post graduate studies. Professionally 19.6% are students, 14% are related to IT industry, 18.5% are engineers, 10% are in business, and 8% are doctors.
12% of our visitors live in Pakistan, 47% in USA, 10% in UK, 12% in Canada and 10% in UAE.
Transmitted every Saturday, over the Internet via email, DWS carries all the main stories that have appeared in DAWN during the week -Politics, Business, Finance, Sports, the Environment, Science and Technology. DWS also features comment and opinion from some of Pakistan's leading columnists. DWS is the most comprehensive update on news and current affairs from Pakistan.
Plenty of grey matter and never any grey areas, Herald is a thought provoking and controversial current affairs monthly news-magazine. Political flash points, business ventures, financial volatility, environmental crisis, sports challenges, entertainment highlights, artistic achievements... if there's a story, it's in the HERALD. Winner of many prestigious awards, the magazine has distinguished itself by the accuracy of its reporting and independent viewpoint. Read by the majority of Pakistan's English reading public, including professionals, senior executives in commerce and industry and academics, the HERALD also enjoys a wide circulation abroad, particularly in the Middle East, North America and the United Kingdom.
Pakistan's first Internet magazine published by the Dawn Group of Newspapers and produced by the team of expert cyber editors, started its journey in December 1998. Since then it is providing its readers with latest information and developments in the field of information technology.
At the moment 35,000 copies are being published every month and it is circulated through out Pakistan. Besides this, limited copies of Spider have also been sent to USA, UK & UAE.
SPIDER keeps "geeks" updated on Web developments while at the same time encourage "newbies" to delve deeper into the pleasures of the Internet and the World Wide Web. In this way SPIDER goes beyond being a mere magazine about the Internet and becomes a magazine that reflects the interests and lifestyles of typical Pakistani Internet users.
And, like their counterparts world-wide, the demographic profile of Internet users in Pakistan make them one of the most sought after audiences from an advertiser's point of view. The majority is highly intelligent and educated, career oriented and holding senior positions within their professions. Earning above average incomes, their lifestyle permits them to enjoy most of life's luxuries. And the community of Internet users in Pakistan growing at a phenomenal rate. Currently there are an estimated 800,000 Internet users in Pakistan and their numbers are growing by an average of 10% every month.
And most of them are now reading SPIDER.
Bold, provocative, outspoken and immensely popular, is Pakistan's most widely read English language evening newspaper. True to its mission to report the news as it happens, the STAR has been there, on the spot, during some of the most dramatic and tense moments that have coloured the daily lives of Pakistan's citizen. Informative but also entertaining, the STAR is at the leading edge on the latest trends in fashion, food, music and the performing arts by publishing a Star Weekend giving a colourful panorama on cultural and entertainment scene. Complementing the regular newspaper, are its special focus reports aimed at informing readers about recent innovations in the field of consumer products. In this respect the STAR is looked upon by its readers as a mini consumer guide on what to buy and where to go catering to Pakistan's affluent consumers who consider the STAR to be a part of their lives and the perfect way to end their day.
A new publication of PHPL, has derived its name form the Aurora awards to promote excellence in advertising. Aimed at advertising and marketing industry, the Aurora readers fall into the upper and middle management category, placed on key managerial positions of all the MNC's and local organisations operating in Pakistan and globally. It is distributed through a controlled mailing list to the local and international clients through DAWN Distribution Network. The publication devotes 50% of its editorial to DAWN related advertising activities and other articles aiming to provide critical appraisal of what is being done in terms of creativity and marketing as well as to focus on new products developments and inside views on how campaigns are conceived and executed.