DAWN 2008 Tariff - Weekday
Breaking Free
Breaking free from the limitations of black and white versus colour, of front and back versus inside page positioning and the restrictions of standard sizes, the DAWN 2008 rate card is designed to assist advertisers gain maximum visibility by optimising all the benefits that come from advertising in DAWN.
Putting the Premium on Space
The DAWN 2008 Tariff is based on the premise that in a media environment where clutter dominates, space (more than colour, position or even size) is at a premium. Yet, advertisers continue to pay premium rates for colour, position and size, despite the fact that the desired impact still eludes them. The 2008 DAWN Tariff changes all this by radically improving the quality of the space it makes available to its advertisers.
DAWN offers advertisers a selection of Premium Pages and B&W Pages in which they can position their advertisements. Within these pages, advertisers can further select the editorial segment they wish to appear in.
Premium pages are open to colour and B&W advertisements; the rate however remains the same for both. Fifteen Premium pages are available within 6 editorial segments.
B&W pages are charged at the standard rate, and here too space is at a premium. Nine B&W pages are available within five editorial segments on weekdays.
With the organisation of the newspaper into two sections of 16 and eight pages each, two Front (Lead and Metropolitan) and two Back (Lead and Sport) Pages are open to advertisers every day, affording them the ability to position their front of back page visibility according to the editorial environment best suited to their product.
Published from Karachi, Lahore and Islamabad, DAWN provides advertisers with nationwide dominance extending from Karachi to Peshawar and beyond.
Working with the 2008 Tariff
What is a premium page?
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A Premium Page is a page that is charged at a premium above the standard weekday rate.
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Premium Pages are only available within the two ROP sections.
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Fourteen Premium Pages are available within the two ROP sections.
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Different Premium Pages have different rates. However, the same Premium Page carries the same rate irrespective of whether the advertisement is colour, spot colour or B&W.
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Eight Premium Pages are available in Section 1 and six Premium Pages are available in Section 2. The Lead and the Metropolitan front pages and the Lead and the Sports back pages are also Premium Pages.
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The minimum size required for an advertisement to be accepted on a Premium Page is 60 columns centimetres.
What are B&W pages?
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B&W Pages are open only to B&W advertisements.
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Five B&W pages are only available in Section 1.
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The minimum size required for an advertisement to be accepted on a B&W Page is 10 column centimetres. Advertisements below that size will be published in the Window Watch section of the National and National Weekend Advertiser.
What are Editorial segments?
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Editorial segments are the news and features categories within DAWN ROP.
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In Section 1, the editorial segments are the Lead Front Page, National, Business, and International News and the Lead Back Page.
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In Section 2, the editorial segments are the Metropolitan Front and inside pages, Sports News and the Sports Back Page.
What is DAWN’s weekday package?
Tuesdays to Saturdays
- Published as a 24-page newspaper in two sections.
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Section 1 consists of 16 pages, and includes the Lead Front Page, National, Business and International News, the Editorial and Opinion, the op-ed and the Lead Back Page.
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Section 2, with eight pages, opens with the Metropolitan Front Page, and includes Metropolitan News, the National Advertiser, the Sports Pages and the Sports Back Page.
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The following magazines are published with DAWN. REVIEW (Thursday), SCI-TECH WORLD (Saturday), YOUNG WORLD (Saturday) and GALLERY (Saturday fortnightly).
On Mondays
- Published as a 20-page newspaper in two ROP sections.
The Economic and Business Review (EBR) is published as a separate six-page section.
