DAWN 2008 Tariff – Sundays Breaking Free Breaking free from the limitations of black and white versus
colour, of front and back versus inside page positioning and the restrictions of
standard sizes, the DAWN 2008 rate card is designed to assist advertisers gain
maximum visibility by optimising all the benefits that come from advertising in
DAWN. Putting the Premium on Space The DAWN 2008 Tariff is based on the
premise that in a media environment where clutter
dominates, space (more than colour, position or even
size) is at a premium. Yet, advertisers continue to pay
premium rates for colour, position and size, despite the
fact that the desired impact still eludes them. The 2008
DAWN Tariff changes all this by radically improving the
quality of the space it makes available to its
advertisers. DAWN now offers advertisers a
selection of Premium Pages and B&W Pages in which they
can position their advertisements. Within these pages,
advertisers can further select the editorial segment
they wish to appear in. Premium pages are open to colour and
B&W advertisements, the rate however remains the same
for both. Fifteen Premium pages are available within 6
editorial segments. B&W pages are charged at the standard
rate, and here too space is at a premium. Nine B&W pages
are available within five editorial segments on
weekdays. 2 Front and 2 Back With the organisation of the
newspaper into two sections of 16 and 12 pages each, two
Front (Lead and Metropolitan) and two Back (Lead and
Sport) Pages are open to advertisers every day,
affording them the ability to position their front or
back page visibility according to the editorial
environment best suited to their product. Published from Karachi, Lahore and
Islamabad, DAWN provides advertisers with nationwide
dominance extending from Karachi to Peshawar and beyond. Working with the 2008 Tariff What is a premium page? A Premium Page is a page that is charged at a premium
above the standard Weekday rate. Premium Pages are only available within the two ROP
sections. Fifteen Premium Pages are available within the two ROP
sections. Different Premium Pages have different rates. However,
the same Premium Page carries the same rate irrespective of whether the
advertisement is colour, spot colour or B&W. Eight Premium Pages are available in Section 1 and Seven
Premium Pages are available in Section 2. The Lead and the Metropolitan
front pages and the Lead and the Sports back pages are also Premium Pages.
The minimum size required for an advertisement to be
accepted on a Premium Page is 60 columns centimetres. What are B&W pages? B&W Pages are open only to B&W advertisements. Five B&W pages are only available in Section 1. The minimum size required for an advertisement to be
accepted on a B&W Page is 10 column centimetres. Advertisements below that
size will be published in the Window Watch section of the National and
National Weekend Advertiser. What are Editorial segments? Editorial segments are the news and features categories
within DAWN ROP. In Section 1, the editorial segments are the Lead Front
Page, National, Business, and International News and the Lead Back Page. In Section 2, the editorial segments are the Metropolitan
Front and inside pages, Sports News and the Sports Back Page. What is DAWN’s Sunday package? Published as a 28-page newspaper in two sections. Section 1 consists of 16 pages, and includes the Lead
Front Page, National, Business and International News, Opinion, Editorial
and op-ed pages and the Lead Back Page. Section 2, with 12 pages, opens with the Metropolitan
Front Page, includes Metropolitan and National News, the Sports Pages and
the Sports Back Page. The National Weekend Advertiser is published as a
separate section in the Sunday paper The Magazine, Images and Books & Authors are included in
the Sunday package.
