DAWN 2008 Tariff – Sundays

Breaking Free

Breaking free from the limitations of black and white versus colour, of front and back versus inside page positioning and the restrictions of standard sizes, the DAWN 2008 rate card is designed to assist advertisers gain maximum visibility by optimising all the benefits that come from advertising in DAWN.

Putting the Premium on Space

The DAWN 2006 Tariff is based on the premise that in a media environment where clutter dominates, space (more than colour, position or even size) is at a premium. Yet, advertisers continue to pay premium rates for colour, position and size, despite the fact that the desired impact still eludes them. The 2008 DAWN Tariff changes all this by radically improving the quality of the space it makes available to its advertisers.

DAWN now offers advertisers a selection of Premium Pages and B&W Pages in which they can position their advertisements. Within these pages, advertisers can further select the editorial segment they wish to appear in.

·        Premium Pages

Premium pages are open to colour and B&W advertisements, the rate however remains the same for both. Fifteen Premium pages are available within 6 editorial segments.

·        B&W Pages

 B&W pages are charged at the standard rate, and here too space is at a premium. Nine B&W pages are available within five editorial segments on weekdays.

· 2 Front and 2 Back

With the organisation of the newspaper into two sections of 16 and 12 pages each, two Front (Lead and Metropolitan) and two Back (Lead and Sport) Pages are open to advertisers every day, affording them the ability to position their front or back page visibility according to the editorial environment best suited to their product.

·        3 Editions

Published from Karachi, Lahore and Islamabad, DAWN provides advertisers with nationwide dominance extending from Karachi to Peshawar and beyond.

Working with the 2008 Tariff

What is a premium page?

·        A Premium Page is a page that is charged at a premium above the standard Weekday rate.

·        Premium Pages are only available within the two ROP sections.

·        Fifteen Premium Pages are available within the two ROP sections.

·        Different Premium Pages have different rates. However, the same Premium Page carries the same rate irrespective of whether the advertisement is colour, spot colour or B&W.

·        Eight Premium Pages are available in Section 1 and Seven Premium Pages are available in Section 2. The Lead and the Metropolitan front pages and the Lead and the Sports back pages are also Premium Pages.

·        The minimum size required for an advertisement to be accepted on a Premium Page is 60 columns centimetres.

What are B&W pages?

·        B&W Pages are open only to B&W advertisements.

·        Five B&W pages are only available in Section 1.

·        The minimum size required for an advertisement to be accepted on a B&W Page is 10 column centimetres. Advertisements below that size will be published in the Window Watch section of the National and National Weekend Advertiser.

What are Editorial segments?

·        Editorial segments are the news and features categories within DAWN ROP.

·        In Section 1, the editorial segments are the Lead Front Page, National, Business, and International News and the Lead Back Page.

·        In Section 2, the editorial segments are the Metropolitan Front and inside pages, Sports News and the Sports Back Page.

What is DAWN’s Sunday package?

Published as a 28-page newspaper in two sections.

Section 1 consists of 16 pages, and includes the Lead Front Page, National, Business and International News, Opinion, Editorial and op-ed pages and the Lead Back Page.

Section 2, with 12 pages, opens with the Metropolitan Front Page, includes Metropolitan and National News, the Sports Pages and the Sports Back Page.

 The National Weekend Advertiser is published as a separate section in the Sunday paper

The Magazine, Images and Books & Authors are included in the Sunday package.