Now let's face it squarely, how many people in this society really believe in these public welfare campaigns that are launched periodically, as if with a vengeance. Or rather why anyone should actually believe in these campaigns, that often make a mockery of the subject that they seek to handle? Or in other instances, does one always agree with the assorted themes that these so-called public interest campaigns launch with agendas that are often undisclosed and kept in shrewd, low profile?
Before one looks at this subject in the light of some current and recent campaigns that are on the canvass, let us bear in mind that there was a time when they were taken seriously. The campaigns used to be genuine and earnest, and public opinion was willing to accept things on face value.
If the traffic police said there was a traffic week on, there would be some evidence on the streets, pertaining to the claim, that was convincing. If the Karachi Metropolitan Corporation said there was a cleanliness campaign on, or an anti-mosquito campaign was being conducted, there was a public willing to believe it all. Suspicion was low.
It is not so now. We have come a long way in this journey of disbelief and even despair. Now there is a cold-blooded and ready distrust of such campaigns that are ostensibly in public interest. Why has this happened, is a good question? The ready answer is that these campaigns have, in many many instances, simply failed to deliver, and to live up to public expectations.
Only on Friday, it was reported that there was a "new campaign to control prices." Even this headline contained an implicit failure of the previous ones. Lobbyists and experts in these sort of affairs will argue that the struggle must go on. So it does, therefore, perhaps, self-deceit or hypocrisy?
Now in the case of this campaign, it is reported that the city government will soon launch a vigorous drive to check and control prices of essential commodities, especially atta, meat and milk! (by the way these are among the three items where prices have risen and where the consumers have been hard hit). This announcement from the City Nazim Naimatullah Khan was intended to comfort and console poor consumers.
It was further reported that there would soon come about a strategy (another favourite word of clever, profiteering media planners and campaigners, please note) for strict action against those indulging in profiteering by unilaterally increasing prices of essential food items". (Would there be a single Karachiite who would believe that this can happen under our prevailing conditions?)
Take another campaign that has been launched only last week, when declared a newspaper headline that "anti-smoking campaign launched." One resident said laughing "campaign launched only in the newspaper headline."
Regarding the recent anti-smoking campaign, said a generous APP report, "the committee constituted by the federal health ministry to monitor the implementation of the Prohibition of Smoking and Protection of Non-smokers Health Ordinance-2002, launched random checks against the practice at public places on Friday afternoon" (in Karachi that is). Non-smokers health? What? It is good to hear this for non-smokers like myself, but in reality, neither the authorities nor the lobbyists and the smokers themselves believe that this is ever possible.
This team, comprising the ministry, WHO, UNICEF and Sindh government representatives, went round the Jinnah Terminal (the easiest option) and God alone knows what happened there. No details were made available, and about the results of the campaign, which as we all know, would not bear fruit in that solitary "well meaning" way.
I have realised that the Jinnah Terminal is one place where the violations are committed by the very staff posted there, and passengers therefore cannot be checked. Committee or no committee!
Let me only underline with a certain sadness that the mass media itself plays a leading role in the promotion of cigarette smoking; the Pakistan Chest Society in January "strongly criticised the recently launched campaign by multinational tobacco firm through electronic media and print media in the country." It is interesting how glamorous and steady is the tobacco advertising, and feeble and faint the case against it. How vigorous the emphasis on how much revenue the government gets from it. The lure of revenue.
One is reminded here of anti-polio campaigns, that are carried out all over the city, country. Many silent voices are skeptical of their utility, with reference to their scale; and others refer to how hollow the efforts are. I remember how these polio vaccination teams have been going round in such residential city areas, affluent and educated, and wasted their resources and efforts (spoiling people's walls) instead of focusing on areas, low income and less educated, if at all.
As to the recently-born campaign against HIV and AIDS, that has been assuming full blast proportions on our television channels also, supported by the Ministry of Health, with an amazing variety of commercials, one wonders whether its theme is the number one health problem of the country or has it the potential to become the number one health problem. If at all, the health ministry or campaign's foreign or local sponsors are interested in the health of the Pakistani people, there are several other health and medical aspects that need their urgent attention.
One citizen, on these HIV/AIDS TV commercials, wondered whether it was realistic to focus with equal emphasis on disposable syringes, as against using safer ways of going about "intimacy" and intimate relationship.!!
But the familiar tree-plantation campaigns evoke a different stance. For all the tree plantation that has been going on, and the media focus the chief guests have got, the question that strikes repeatedly is where have the 'planted' trees gone! A caustic comment was that where has the money gone? That was allocated for this purpose, in the city and the country, both remaining short of trees and forests.
Or for that matter, for all the traffic campaigns that have been launched, and the weeks that have come and gone, the state of the city's traffic has deteriorated to an abnormal degree, and the state of police, dismal when it comes to their getting respect from the ordinary people they claim to serve, despite being poorly paid.
Then there are campaigns against illegal structures and encroachments, and in the residential and commercial areas. Not all of it is in vain. But the general futility is obvious and the city is deluged by ugly and blatant violations.
Or do not remind me of how smelly and unclean the city is despite the cleanliness campaigns that are launched from time to time. Or the fact that the number of beggars (and various forms of beggary at that) have risen despite anti-beggary campaigns that have been launched all through the decades. In fact, we have now reached a stage when beggary is suspected to be a cover for different kinds of criminals in the Sindh capital. Especially, those who are at traffic lights. Now car snatchers and beggars are in connivance at times, warns my friend who always keeps his doors and windows closed when driving.
But there is a philosophic interpretation that comes from a senior citizen here, who says "have you noticed how demanding is the beggar, he is impatient now. And his anger is rising." Note.
Really, so many campaigns in this weary society, and with the number, variety, mandate and mission of the NGOs also rising, it is hard to do justice to them all here, now. Justice?